EXPERTISE & SERVICES

Consultancy, development, implementation and marketing of creative, individual and custom-made tourism projects.
The specialist team of AGEG Tourism for Sustainability has led and implemented some groundbreaking sustainable tourism initiatives.

OUR KEY EXPERTISE

An Integrated Approach. We are tourism specialists and deliver tourism expertise in every phase of the tourism development process
Tailor-made solutions for sustainable success
State-of-the-art expert knowledge combined with experience from daily practice
To turn visions into sustainable, marketable, competitive tourism products
Development of unique tourism brands

“ You have done an out-standing job – your finger print is crystal clear on the project. ”

Alaa Akel
General Manager Jaz Hotels & Resorts Division, Travco Group

OUR SERVICES


DEVELOPMENT AND MARKETING OF TOURISM PRODUCTS AND DESTINATIONS		PUBLIC PRIVATE PARTNERSHIPS – CONSULTING AND IMPLEMENTATION


STRATEGIC PLANNING AND TECHNICAL EXPERTISE		SEMINARS, TRAININGS, WORKSHOPS AND CONFERENCES


THEMATIC EXPERTISE

DEVELOPMENT AND MARKETING OF TOURISM PRODUCTS AND DESTINATIONS

Destination Assessments, Concepts, Master Plans
Brand Development – Branding
Marketing and Promotion Tools (Website, Newsletters, Flyers, Facebook, etc.)
Marketing Strategies and Promotion Plans
Customized Training and Capacity Building Programmes
• Practical training and implementation programmes on site (e.g. environmental management for hotels)
• Thematic trainings on product and service quality (e.g. B&Bs, Guides, Tourist Info Centres)

PUBLIC PRIVATE PARTNERSHIPS – CONSULTING AND IMPLEMENTATION

Project concept development for private sector companies
Acquisition of funding
Complete technical advice and support - from project proposal throughout implementation
Project management for Public Private Partnership projects
Conceptual design of CSR Projects

STRATEGIC PLANNING AND TECHNICAL EXPERTISE

Strategic Tourism Planning, Strategy Development, Strategic Action Plans
Assessment and conceptual design of ‘green products’ for destinations, tourism ministries, communities and tourism organisations
Design and Organisation of high–level workshops for decision takers from tourism authorities, ministries and the tourism industry

SEMINARS, TRAININGS, WORKSHOPS AND CONFERENCES

Conceptual design, moderation and marketing of custom-made sustainable tourism events
Design and organisation of study visits
Design and organisation of tourism specific seminars
Strategic design, organisation and implementation of conferences

THEMATIC EXPERTISE

Development, implementation and dissemination of eco-, quality- and service standards
Ecotourism development in protected areas
Mountain tourism
Tourist routes and thematic trails

CASE STUDIES FROM OUR PROJECTS

Tourism Product and Brand Development		Training and Capacity Building

With the objective to enhance the development of sustainable mountain tourism in the cross-border triangle of Albania Montenegro and Kosovo the Tourism Expert Barbara Fritz developed, on behalf of the GIZ and in close cooperation with local stakeholders, the concept of a cross-border hiking trail, connecting the three mountain regions. To professionally market the trail and create a tangible tourism product, a brand has been commonly developed: the “Peaks of the Balkans” (www. peaksofthebalkans.com). The local stakeholders have been awarded with the Tourism for Tomorrow award for this outstanding tourism product and for the commitment of three countries.		Within the framework of the Green Star Hotel (www. greenstarhotel.com) project, AGEG developed and established a national eco-certification system for the Egyptian hotel industry. This involved the development of a complete training and capacity building programme. The programme targeted, not only hotel staff, but also the hotel middle management to enable them to further train their staff. Applying that system, over 500 hotel representatives in 14 Egyptian Destinations were trained during the project.


High Level Event with the Ministry of Tourism		Sustainability project with the private sector

To officially launch the Green Star Hotel certification programme (www.greenstarhotel.org) on a national scale and to inaugurate the local Green Star Hotel office, AGEG, in close cooperation with the Egyptian Ministry of Tourism organised the official launching event in Cairo. The high level participants ranged from the Egyptian Tourism minister to the German ambassador and included top representatives from the public and private Egyptian tourism sector.		Within the framework of a develoPPP.de GIZ partnership the DAV summit Club, one of the leading mountain tourism tour operators, and GIZ joint forces to commonly enhance the development of high quality mountain tourism and to raise the competitiveness in the Peaks of the Balkans Region. AGEG supported the DAV Summit Club starting from the project design and concept to each step in the implementation on site. AGEG also assumes responsibility for the overall technical coordination and the coordinates the stakeholders on site.