COUNTRY: Kosovo, Albania, Montenegro

CLIENT:
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH (formerly GTZ)

PROJECT TITLE:
“Peaks of the Balkans Development Concept and Branding (Development and Marketing Concept)”

SHORT DESCRIPTION

Within the framework of the GIZ-ORF project entitled “Cross-border development of the mountain tourism in the border triangle of Albania, Kosovo and Montenegro”, a common vision and a guiding concept for sustainable mountain tourism development shall be created, as a first step for the local key stakeholders (Ministry of Tourism, national tourism organisations, hiking clubs, municipalities).

In order to turn the vision of a sustainable alpine tourism into a tangible, marketable tourism product, a brand and guiding concept shall be developed.

• Guiding development and implementation concept for transnational ‘Peaks of the Balkans’ trail
• Design and moderation of a participatory stakeholder workshop for the creation of a common name and logo
• Professional brand development: “Peaks of the Balkans”